In considering televisual culture, and the question of whether television is an inherently postmodern medium, it is worth returning to Marshall McLuhan's pioneering media ecology work in
Understanding Media: The Extensions of Man (1964) and
The Medium is the Massage: An Inventory of Effects (1967).


If you want the postmodern version, have a listen to the 1967 LP of
The Medium is the Massage made by Columbia records:
http://www.ubu.com/sound/mcluhan.html
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